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Cornell University

Cornell Drupal Camp
2016

Aaron Froehlich

Twitter: 
@aaronfroehlich

Automating Marketing and Communications with MailChimp

Recent changes and additions to the MailChimp API and suite of Drupal MailChimp modules means that email marketing has never been easier, from personalized, engagement-based emails to drip marketing campaigns. The ILR web team has been working directly with the maintainers of the modules to better meet the needs of our Professional Programs stakeholders. New features includes support for multiple API keys (customers) per Drupal installation, as well as configuring MailChimp-based automation endpoints with your site's Drupal entities.